Advertisement for the sumptuous Sunday buffet at Maxwell's Plum
The most 1980s restaurant ever, a riotously overdecorated Art Nouveau/Deco/Etc. pleasure palace that “reminded some of Maxim’s in Paris”. New York’s Plum did not survive the 80s
Maxwell's Plum, the flamboyant restaurant and singles bar that, more
than any place of its kind, symbolized two social revolutions of the
1960's - sex and food.
Warner LeRoy, the owner of the 22-year-old
establishment on First Avenue at 64th Street, likened its demise to that
of an affair that had gone on too long, in the end losing its
spontaneity and adventure.
Maxwell's Plum opened in April 1966, at a time when largely residential
First Avenue was undergoing a commercial boom of restaurants and
nightclubs. The restaurant's outlandish Art Nouveau decor -
kaleidoscopic stained-glass ceilings and walls, Tiffany lamps galore, a
menagerie of ceramic animals, etched glass and cascades of crystal - was
an immediate hit, and before long it was serving more than 1,200
customers a day. Habitues included such celebrities as Richard Rodgers,
Cary Grant, Bill Blass, Barbra Streisand and Warren Beatty. The
sprawling bar became a favorite watering hole for the ''swinging
singles'' set.
Warner LeRoy, owner of Maxwell's Plum, NYC
In the early 1970's, Maxwell's Plum received four stars, the Times's
highest rating, from Craig Claiborne, the newspaper's food critic. The
wide-ranging menu featured everything from hamburgers and chili con
carne to Iranian caviar and stuffed squab. In its last 10 years, its
Times rating slipped to one star, then went back to two. Since 1985, the
175-seat Restaurant had suffered an identity crisis as chefs came and
went and the menu lurched from traditional American to flashy California
cuisine, then to continental, Pacific Northwestern and French.
In 1985, the revolving door of chefs began at the Plum. Mr. LeRoy recruited two leading California chefs, the
husband-and-wife team of Mark Peel and Nancy Silverton, both from Spago,
the influential California-style restaurant in Los Angeles. They lasted
less than a year. In 1987, a young star from Seattle, Kathy Casey, was
brought East to transplant her eccentric interpretation of Pacific
Northwestern cooking. She lasted only three weeks, shortly after she
tried serving triangular hamburgers to tradition-bound Maxwell regulars.
The last casualty was Geoffrey Zakarian, an alumnus of Le Cirque and
the ''21'' Club.
One of the Plum's stunning Tiffany windows,
purchased for $28k by Donald Trump
Maxwell's Plum did not survive the 80s. Due to changing tastes and weak
reviews that a succession of chefs could not remedy, LeRoy closed it in
1988, announcing that he wasn’t having fun anymore.
"A restaurant is a fantasya kind of living fantasy in which diners are the most important members of the cast." - Warner Leroy
He sold the First
Avenue building for a nifty sum, while Donald Trump plunked down $28,000
for one of its Tiffany glass windows. At the same auction, the Tribeca
Grill acquired the Plum’s large island bar.
Hope you've been inspired - please visit the other participants of Beverly's Pink Saturday blog hop.
...and then go make something beautiful!
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(¸.•´ (¸.•´? Tristan
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(¸.•´ (¸.•´? Tristan
Maxwell's Plum is not to be confused with that other famous Manhattan "Max" hot spot -
Max's Kansas City - THE nightclub for the hip and jet set crowd of the 70's and 80's.
An average dinner table at Max's Kansas City - Paul Morrissey (far left)
dining with Andy Warhol, Janis Joplin and Tim Buckley. 1968.
6 comments:
Love this post...and your others as well! :-) Really gives the flavour of the period.
I've heard of this place forever but never seen photos. Wow -- those Tiffany windows! Looks fabulous!
Thanks for coming to the Gypsy. You asked about the play Suzanne and I were in way back when (high school days!) -- it was Barefoot in the Park! Your upcomiing theatre tix sound terrific! I almost think I'd rather see Bernadette in Dolly than Bette, though it would be quite the toss up! Boys, Carousel -- you are good to go! I hope you'll post about it!
I had never heard of either place since I wasn't a rich swinger back then LOL
I had heard of all the famous people however,
I always wanted a pair of Andy Warhol tomato can shoes, still would like to have a pair, I seen in one of my Charles Faudree books he had a pair
Another FAB post!
I am sure many felt this was an exquisite place to hang out, but I feel it was a bid on the gaudy side.
Pity a-hole purchased the Tiffany, should be in the Met or other museum.
Jackie xo
I enjoyeed reading this
Donald and Ivana Trump first met here in the 70’s
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